By submitting data to us and/or using the Application Form you hereby give your consent that all personal data that you submit may be collected, stored, processed, transferred and used by Messe Düsseldorf Shanghai Co. Ltd. for the purpose of customer management and service. We may use your personal data internally to help us improve our services and to help resolve any problems. As Messe Düsseldorf Shanghai Co. Ltd. is a global enterprise, Messe Düsseldorf Shanghai Co. Ltd. and its affiliates have facilities and databases in different countries. For improving our services to our customers we, from time to time, transfer personal data of our customers to a database belonging to Messe Düsseldorf GmbH in Germany. We may also contact you occasionally to inform you of new services we will be providing, or events or articles we think will be of interest to you. If you do not wish to receive information from us and want to be removed from our data base, you may withdraw your consent given to us hereunder at any time by e-mailing us at swop@mds.cn.